One of the initial requests I had after coming on board with WMC was to freshen up our logo. Not to offend fans of the old logo, but it was a little dated. The mountains were pixelated, the water didn't quite mesh with the image, and quite frankly, I wasn't a fan of the color scheme. And if anyone can correctly identify the mountain in the image, comment below and I'll give the first correct answer a now vintage WMC logo'd hoodie.
Numerous attempts to clean up the logo by 3Fold, SEARHC's contracted marketing firm, fell flat. In the 10-plus years since the logo's inception, the necessary files for updating the image had fell through the cracks. In short - the whole dang thing would have to be re-created, and at some point, is it really worth saving?
So we scrapped it.
Drumroll, please. Ladies and gentlemen, I give you our new logo.
If anyone didn't know we were SEARHC, they do now. And it's important for our patients to know of our affiliation. It's important that they know we're a part of Southeast's premier healthcare provider. It's a good thing, especially given the nation's healthcare climate, to be a member of the SEARHC Care Network.
And I love the logo for WMC. The devils club, the color scheme, the simplicity. I can already see it as a sign, lit up on the side of the road. You'll be seeing this new logo a lot, plastered on every piece of WMC documentation and media, be it digital or print. If there's one thing besides healthcare that SEARHC is serious about, it's branding. Prepare to see the new WMC brand popping up everywhere.